YouTube Acquires NFL Sunday Ticket Rights
YouTube Acquires NFL Sunday Ticket Streaming Rights
Following indications that the sale of the NFL Sunday Ticket package was nearing completion on Wednesday, the league made it official on Thursday by confirming that Google’s YouTube has purchased the service’s broadcasting rights.
The New York Times previously reported that the deal is anticipated to be worth $2.5 billion per year, a substantial increase over the $1.5 billion DirecTV had been paying.
“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” NFL Commissioner Roger Goodell stated. Goodell also added,
“For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”
NFL Sunday Ticket is a sports package that broadcasts NFL regular-season games that are not accessible on local affiliates. After spending years on satellite television, the new contract puts the package into the streaming realm for the first time. The multiyear contract’s length is currently unknown.
YouTube will stream the bundle as a subscription service via YouTube TV as an add-on package and YouTube Primetime channels. Sunday Ticket will be available to customers as a premium service at a cost similar to what DirecTV currently costs. DirecTV currently has around 1.5 million Sunday Ticket subscribers as of this writing.